In case you've missed them, here's an example, via YouTube.
Pretty, isn't it?
Here's the thing, I don't actually recognize the place in these ads. It looks like Newfoundland via Narnia. Yes, I've never been to Gros Morne and can't really comment on those ads. But my lovely, and very ethical, wife has been there many times, and she can. Her reaction?
"Where's all the rain? And the fog that obscures all the beautiful views? Did they manage to film that on the one day a year where it's not actually pouring rain with fog in Gros Morne?"
Hell, I barely recognize St. John's in some of the other ads. I feel like I'm in a Talking Heads song watching that ad. "That's not my beautiful city..."
It's too clean, too bright, too....pretty.
I don't mean to disparage Newfoundland and lord knows not my wonderful hometown. And yes, I'm aware that there isn't a tourism marketer in the world that doesn't exaggerate the charms of a place while turning a blind eye to its drawbacks. But watching those ads are deeply weird. It's like someone dipped Newfoundland into magic paint.
Or, like I said, this is an alternate version of Newfoundland. Where it's always bright and sunny (instead of RDF), where all the houses are quaint and have fresh, brightly coloured coats of paint (as opposed to being modern with aluminum siding), where there are lots of small, beautiful children with big smiles on their face running around outside (as opposed to being inside playing video games and being on Facebook. Also, Cathy wants to know where their parents are when they're running next to cliffs), there's no power lines running through a World Heritage Site (didn't think we forgot about that, did you?) and there's no garbage on the streets (there are a lot of sea gulls in St. John's. They are clever and determined).
It's a beautiful place. I'd like to live there. Can someone point me in the direction of the right magic wardrobe that's secretly a portal to take me to this enchanted fairy realm?
1. Let's go crazy - Prince*
2. Suede - Tori Amos
3. If I ever lose my faith in you - Sting
4. Vengeance is sleeping - Neko Case
5. The magnificent seven (live) - The Clash