Ahhh, branding.. It's the latest craze. Everybody is doing it. I should do it at some point. Rebrand myself. Become something that the cools kids would be interested in.
Anyway, the province has a new brand, which looks like this:
So upon seeing the province's new brand, I asked what does this say to me? Perhaps even what kind of slogan that might go with this brand. I mean, "Yours to discover" was out there for years. I assume a new "brand" means there is a new slogan.
How about this one: "NewfoundlandLabrador - dragging down national education test scores by flunking remedial grammar since 1949."
No? A bit wordy, perhaps? Mmmmm, you understand my point, though. I mean, how hard is it to stick "and" in there? Or hell, even "&". NewfoundlandLabrador just isn't doing it for me.
But that's just the name. What about the....things coming out from Newfoundland. So how about this for a slogan: "NewfoundlandLabrador - come for the wine, women and song, leave with a parasitic disease."
Seriously, though. Don't those things coming out from Newfoundland look a bit like this:
Which, by the way, happens to be a fluke. First thing I could find on Google that looked vaguely like what's in the brand.
Then again, let's be honest. It's not a parasite. And if we're going to do a slogan to match the brand and the reality of the province, it likely has to be this:
"NewfoundlandLabrador - "Come and visit the coolest place in Canada. Stay because our slug-like alien overlords demand it."
Tell me you don't see some similarity between the two...besides, haven't we all thought at some point that aliens were running the province. It would explain so much when you think about it.
On the bright side, I do kind of like the font and the colour (and unsurprising blue to match the Tories, much like the previous colour was red, to match the then-governing Liberals). And it's certainly better than what MUN produced last summer. All the province managed to forget was the "and". The university managed to forget where it was located.
But my problem with the brand is this. I know it's supposed to be a pitcher plant. Most people in the province will probably clue into the fact that it's a pitcher plant. But people outside the province, who wouldn't know a pitcher plant from a baseball pitcher. I was kidding, but only sort of, when I mentioned parasites and alien slugs above. A lot of people really aren't going to have a clue what those things are suppose to be.
Kind of stupid, really. I wonder how much money the government spent on something that is probably going to have to be explained every time it is used?