A couple of weeks ago Jordan did this post about his adventures in trying to shop with IKEA. Now, if he had asked anyone in town they would have told him immediately not to bother with IKEA. That they don't give you a quote when dealing with their website, you have to call them. And then they invariably give you some absolutely horrific shipping quote. Simply put, IKEA does not want to do business with people in the arctic. There are plenty of companies who do, but IKEA is not one of them.
However, Jordan didn't know that, so he played the IKEA game. And thank god for it, because IKEA did something to their website so that when he requested a quote for a shipping cost for a sofa, he was told it would cost $1 billion.
No matter what you punched into the website, a new kitchen set or a single lightbulb, the shipping cost was $1 billion.
Now, as a Please Fuck Off and Die type of thing, it was remarkably ballsy and funny for a major company like IKEA to do. When Jordan told me about it, I knew immediately that reporters were going to pick up on the story. If they're going to do a story about a $300 turkey, how the hell can you pass up a $1 billion shipping charge?
And, sure enough, APTN picked up the story. You can see it here. Cathy and I roared, not just because the shipping story is funny (kudos to Wayne for the bit at the airport), but just because Jordan should have his own talk show or something. The cocky little wink to his girlfriend in the story...priceless.
IKEA has already written back and said it was a mistake, they're sorry, that of course the shipping isn't $1 billion. It is, instead, the still quite insane $5,000. I think they should have just stuck with the $1 billion.
I suspect this story is about to go viral. It's hard to predict these things, but Jordan mentioned the Toronto Star is interested in the story, so once they do that and it hits the Canadian Press wire, we're off to the race. That story is going to go to about 50 different countries.
I'd hold out, Jordan. IKEA might just ship you the couch for free to try and curb some of the bad publicity.
1. Right here, right now - Fatboy Slim
2. Lucid dreams - Franz Ferdinand
3. Let's dance - David Bowie
4. I'm alright - Kenny Loggins
5. Runnin' out of fools - Neko Case*