tag:blogger.com,1999:blog-10757771.post2022649053507910201..comments2023-09-22T09:03:09.417-04:00Comments on Townie Bastard: No signtowniebastardhttp://www.blogger.com/profile/03129158923604362272noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-10757771.post-17849276307265422352008-09-23T21:05:00.000-04:002008-09-23T21:05:00.000-04:00You're right: signs don't vote. But that's not wh...You're right: signs don't vote. But that's not why campaigns use signs. It's because of campaign economics.<BR/><BR/>On a local campaign, say provincial or municipal, a campaign will seldom spend over $10-12k. In most cases, it's around $5k or so, especially for municipal but also provincial.<BR/><BR/>Within that budget you need to get your name, face and ideas out the best you can to as many people as you can as many times as you can.<BR/><BR/>Within that budget, you can't hope for TV ads. You might be able to have some radio ads, but not too many. You can buy some print ads but unless you buy often, large and colour, impact is minimal.<BR/><BR/>So you spend money on printing and distributing flyers and you buy signs.<BR/><BR/>At $50 or so for a large colour sign (4x8) and $2-3 for a 1-colour 2x2 (in volume), you don't get more advertising bang for the buck than plain old campaign signs.<BR/><BR/>For $5000, you can literaly plaster St. John's with signs.Simon Lonohttps://www.blogger.com/profile/03988088082767730876noreply@blogger.com